Network Rebrand: ID

Experiment mood board

Experiment mood board

Lightbox mood board

Lightbox mood board

When comparing the Experiment and Lightbox concepts, the latter seemed more appropriate for this channel. I created two network ID style frames based on the Lightbox mood board.

paint style frame

paint style frame

waterbeads style frame

waterbeads style frame

I chose the Waterbeads style frame over the Paint style frame to create a network ID video. I then chose music that best matched this visual style.